SPONSOR THE NEWSLETTER
Advertise in Hobby Card Life
Put your product in front of 6,000+ sports card collectors and flippers. There's one sponsor per issue, and it goes out every Thursday.
Apply to sponsor →I reply within 2 business days
SPONSOR THE NEWSLETTER
Advertise in Hobby Card Life
Put your product in front of 6,000+ sports card collectors and flippers. There's one sponsor per issue, and it goes out every Thursday.
Apply to sponsor →I reply within 2 business days
6,000+
ACTIVE SUBSCRIBERS
55%
AVERAGE OPEN RATE, LAST 13 FREE ISSUES
55 to 99
UNIQUE CLICKS ON A TYPICAL AD IN THE SPONSOR SLOT
Sent every Thursday. Averages from past issues, not a guarantee of future results.
WHO READS IT
Serious hobbyists with real budgets
78%
of readers are 50 or older, and most of them both collect and sell. These are grown-ups with jobs and money to spend on the hobby.
94% are 40 or older
52% both collect and sell cards
44% spend $200 or more a month on the hobby
48% buy or sell cards at least weekly
BOUGHT OR USED IN THE PAST 6 MONTHS
86% Supplies
60% Sealed boxes
52% Pricing or research tools
41% Grading
Baseball, football, and basketball are the most collected sports. Survey answers are self-reported, based on 3,296 reader survey responses.
WHY SPONSOR
Why brands sponsor HCL
01
One sponsor per issue
Your ad is the only one in that issue, so it doesn't get lost in a pile of other offers.
02
A trusted voice
Readers come for honest advice from someone who actually flips cards, and they take my recommendations seriously.
03
A focused audience
Everyone on the list signed up for sports cards, so your ad reaches people who already care about the hobby.
04
Easy to measure
Use your own tracking link and see the results yourself. I also send you a unique click report.
WHAT YOU GET
Your spot in the issue
✓ A "Presented by" line with your brand at the very top of the issue.
✓ A featured ad block near the top, with your headline, image, copy, and link.
✓ Exclusivity. No other sponsor in your issue.
✓ A click report with unique clicks, sent after your ad has run for 24 hours.
A RECENT AD FROM THE SPONSOR SLOT
Sponsor ads follow this same format.
WHAT TO SEND
The 4 parts of the ad
Sponsor ads use the same format as the one shown here. Your ad is due the Monday before it runs.
HEADLINE
About 8 - 10 words
IMAGE
1200 x 600 pixels, JPG or PNG
COPY
50 to 75 words. I may lightly edit it so it fits the newsletter. Any changes will be sent to you for approal
LINK
Your link with your tracking added
WHO WE WORK WITH
Brands card people actually use
✓ Good fit
Supplies and storage
Grading and shipping services
Pricing and research tools
Card tracking software
Card hobby newsletters and podcasts that aren't about flipping
✕ Not a fit
Competing card investing or flipping courses and newsletters
Anything that promises guaranteed profits
Products I wouldn't use myself
HOW IT WORKS
Six steps from apply to inbox
01
Apply
Fill out the short application form.
02
Hear back
I reply within 2 business days.
03
Pay
Pay through a secure link I send you.
04
Send your ad
Your ad is due the Monday before it runs.
05
It goes out
Your ad sends with the Thursday issue.
06
Get your report
Unique clicks, sent after your ad has run for 24 hours.
Ready to reach 6,000+ card flippers & collectors?
The application takes a couple of minutes, and I'll reply within 2 business days.
Apply to sponsor →Questions? Email Cameron at [email protected]
Ads are labeled as sponsored. I have final approval on every ad. Results are not guaranteed. Prices may change.
